Privacy Policy – ForeverFresh.uk
Last updated: 16 FEB 2026
Welcome to ForeverFresh.uk. Your privacy is important to us, and we are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, and protect your personal information when you visit or make a purchase from https://foreverfresh.uk.
1. Who We Are
ForeverFresh.uk is an online retailer specialising in perfumes and fragrance products.
For the purposes of data protection law, ForeverFresh.uk is the data controller responsible for your personal data.
Contact details:
Email: Customer.service@foreverfresh.uk
Website: https://foreverfresh.uk
2. Information We Collect
We may collect the following types of personal information when you use our website.
Information You Provide
Name
Email address
Billing and shipping address
Phone number
Payment information (processed securely via payment providers)
Automatically Collected Information
When you visit our website, we may automatically collect:
IP address
Browser type
Device information
Pages viewed
Time spent on the website
Referral URLs
This helps us improve our website and user experience.
3. How We Use Your Information
We use your information to:
Process and deliver your orders
Provide customer support
Send order confirmations and updates
Improve our website and services
Prevent fraud and maintain security
Comply with legal obligations
With your permission, we may also send marketing emails about new fragrances, offers, or promotions.
You can unsubscribe from marketing emails at any time.
4. Legal Basis for Processing
Under the UK GDPR, we process your personal data on the following legal bases:
Contract: To fulfil your order and provide services
Legal obligation: For tax and regulatory compliance
Legitimate interests: To improve our website and prevent fraud
Consent: For marketing communications
5. Payment Processing
Payments made on ForeverFresh.uk are processed securely through third-party payment providers.
We do not store full payment card details on our servers.
Payment providers may collect and process your payment data in accordance with their own privacy policies.
6. Sharing Your Information
We may share your information with trusted third parties, including:
Payment processors
Shipping and delivery providers
Website hosting services
Analytics providers
These providers only process your data to perform services on our behalf.
We do not sell your personal information.
7. Cookies
Our website uses cookies and similar technologies to:
Ensure the website functions correctly
Analyse website traffic
Improve user experience
You can manage or disable cookies through your browser settings.
8. Data Retention
We retain your personal data only for as long as necessary to:
fulfil orders
comply with legal obligations
resolve disputes
Typically, order records are kept for up to 6 years for tax purposes.
9. Your Data Protection Rights
Under UK data protection law, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate information
Request deletion of your data
Object to certain types of processing
Withdraw consent for marketing communications
To exercise your rights, please contact us at Customer.service@foreverfresh.uk
10. Data Security
We take appropriate technical and organisational measures to protect your personal data against:
unauthorised access
alteration
disclosure
destruction
However, no method of internet transmission is completely secure.
11. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices of those websites.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices.
Any updates will be posted on this page.
13. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact:
ForeverFresh.uk
Email: Customer.service@foreverfresh.uk
Website: https://foreverfresh.uk
